Understanding The Tiaki Promise: A Commitment to Protecting New Zealand's Natural Beauty
- Chic Retreats
- Feb 10
- 4 min read
Updated: Feb 19
New Zealand, known as Aotearoa in the Māori language, is a land of breathtaking landscapes, vibrant ecosystems, and rich cultural heritage.
The Tiaki tohu (symbol) represents four atua (Māori spiritual beings) who in turn represent four key elements that make this place so special. It's presence is a reminder for us all to travel in accordance with the principles of Tiaki and is often accompanied by information to help us do so.
Ranginui is our sky father
Tāne Mahuta is our forest
Papatūānuku is our Earth Mother
Tangaroa is our ocean
These four atua (Māori spiritual beings) in turn represent these four key elements that make this place so special.
As a destination that attracts millions of visitors each year, it is crucial to ensure that tourism in New Zealand remains sustainable and respectful of its natural and cultural treasures.
The Tiaki Promise has been designed for us to come together for the future of New Zealand. At Chic Retreats NZ we love its direction and are passionate about sharing it’s message with the world. During our own travels around NZ these guiding principles started to become just how we do things. The Tiaki promise helped us to intentionally make a conscious connection to how we can positively impact our footprint as we take in nature.
What is the Tiaki Promise?
The Tiaki Promise is a commitment to care for New Zealand, safeguarding its natural environment, culture, and heritage for future generations.
Tiaki means to care for people and place in Te Reo Māori, reflecting the deep respect that the Māori culture holds for the land and its inhabitants. This promise is not only for visitors but also for New Zealanders, encouraging everyone to act as guardians of this unique country
The 5 Principles of the Tiaki Promise
The Tiaki Promise is built on 5 core principles, which guide behaviour and decision-making to ensure a positive impact on New Zealand:
Care for Land, Sea, and Nature
Protect and preserve the natural environment, respecting wildlife and ecosystems.
Travel Safely
Enjoy adventures responsibly, ensuring personal safety and the safety of others.
Respect Culture
Embrace and respect local customs, traditions, and communities.
Protect Our Heritage
Value and protect New Zealand's historical sites and landmarks.
Preserve Our Future
Support sustainable practices that ensure the preservation of New Zealand for future generations.
How to Make the Tiaki Promise
As a visitor to New Zealand, you can make the Tiaki Promise by committing to these principles and incorporating them into your travel plans.
During our travels around NZ this guiding principles starting to become just how we do things. The Tiaki taught us a concious connection to how we can positively make an impact as we take in nature.
Here are some practical ways to honour the Tiaki Promise and contribute to the future of Aotearoa:
1. Respect the Environment
Leave No Trace: Dispose of waste properly, sort and recycle what you consume where ever possible, and avoid disturbing natural habitats.
Conserve Water and Energy: Be mindful of your water and energy usage, especially in remote or ecologically sensitive areas.
Choose Eco-friendly Activities: Participate in activities that have minimal environmental impact, such as hiking, birdwatching, and eco-tours.
2. Support Local Communities
Buy Local: Support local businesses by purchasing locally-made products and services.
Engage Respectfully: Learn about and respect Māori culture and traditions. Participate in cultural tours and experiences offered by local communities.
Stay in Sustainable Accommodations: Choose vacation rentals and accommodations (like Chic Retreats NZ) that prioritise sustainability and eco-friendly practices.
3. Travel Responsibly
Plan Ahead: Prepare for your adventures by understanding the rules and guidelines for visiting natural and cultural sites.
Use Sustainable Transport: Opt for public transportation, cycling, or walking to reduce your carbon footprint.
Respect Wildlife: Observe wildlife from a distance and do not feed or disturb animals.
4. Educate Yourself and Others
Learn About Conservation: Visit conservation centers and learn about New Zealand's efforts to protect its unique flora and fauna.
Spread Awareness: Share your knowledge and experiences with others, encouraging them to make the Tiaki Promise.
The Impact of the Tiaki Promise
By making the Tiaki Promise, you become part of a global community dedicated to preserving New Zealand's natural beauty and cultural heritage.
Your actions, no matter how small, contribute to the collective effort to protect Aotearoa for future generations. Sustainable tourism ensures that visitors can continue to enjoy New Zealand's wonders without compromising the well-being of its environment and communities.
The Tiaki Promise is a powerful commitment that reflects the deep respect and care New Zealanders have for their land. As a visitor, embracing this promise allows you to experience the true essence of New Zealand while contributing to it's sustainability. By respecting the environment, supporting local communities, traveling responsibly, and educating yourself and others, you can help safeguard the future of Aotearoa.
In each of our properties there is information on site for you to find out more and deepen your connection to it's meaning with simple practices that can truly make a difference.
Make the Tiaki Promise and join the effort to protect and cherish the natural and cultural treasures of New Zealand.
Why is the Tiaki Promise important to Chic Retreats NZ?
By embracing the Tiaki Promise, Chic Retreats NZ not only commits to safeguarding New Zealand’s breathtaking landscapes and rich cultural heritage but also strengthens its core values of sustainability and responsible tourism.
This promise aligns perfectly with our mission to provide guests with immersive experiences that can be both luxurious and environmentally conscious.
For Chic Retreats NZ, the Tiaki Promise is not just a commitment; it's a way of life that ensures our operations contribute positively to the preservation of the natural and cultural treasures that make New Zealand unique.
By adhering to this promise, we ensure that every guest leaves with a deeper appreciation for the beauty and spirit of New Zealand, fostering a community of travellers who are as passionate about doing our part for our planet as we are.
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